With the holiday season upon us, we tend to make a religious connection when we read the words “coming to faith”. However, for the purposes of this article I want to move the conversation in a slightly different direction.
What is faith? By definition, it is the “confident belief in the truth, value, or trustworthiness of a person, idea or thing”. Applied to leadership, faith in this context can be viewed as the confident belief in our ability to lead and our capacity for leadership.
How confident are you in your ability to lead and your capacity for leadership? Continue reading…
Preparing for success in 2014. What does success look like and what should we do different in the new year to reach our goals? When we start the planning cycle for a new calendar year that is generally how the conversation starts, isn’t it?
In reaching our lofty goals, we generally begin by identifying what we need to do differently in order to achieve success. But is this really the optimal starting point? Let me offer another approach to help you successfully reach your goals and financial targets.
Rather than focusing on what to do ‘different’, focus on what to do ‘better’ as a first step. Continue reading…
What does a ‘no’ response really mean? The previous article addressed some of the common language, communication and media challenges we encounter when attempting to connect with the market. Now let’s shift gears and discuss what a no response really means and more importantly, what to do about it to improve response rates and sales results.
Regardless of the method of communication – i.e. direct mail, email, social media, text, etc. your goal should always be twofold. First, to grab the prospective buyer’s attention and second, to move them to an eventual sale.
In doing so, it helps to work the industry averages in your favor. For example, the typical open rates for email campaigns vary from 15% to 30%, and the response (click) rates from 2.5% to 3.5%, based on factors such as industry and company size. For direct mail, the response rates average between 1.5% and 4.5%. And improving on the industry averages should translate to better close rates, if you have a compelling value proposition and offer.
So, what are some of the steps you should take to improve response rates? Continue reading…
Sprechen sie (they speak) what? Do you find it more challenging these days to connect with people and engage in meaningful conversation? Or for that matter, to just get a response from the other party! It sometimes seems like we are speaking a foreign language, or that the communication link has been severed.
At no time in mankind’s history, since the Lord scattered the twelve tribes, has our language and basic communication been so complex and confusing. This can represent a big challenge for many businesses attempting to enter new markets either regionally or globally that are unfamiliar with the local customs, languages and preferences.
How can you communicate effectively and ensure your message is heard by the target audience when there are so many language and communication variables to consider? Continue reading…
Wanted to share some exciting news with everyone. I published my first course on Udemy this week!
Discover YOUR Formula for Success, is a journey of self-discovery. It provides the framework, resources and a step-by-step approach to help participants create a comprehensive personal plan for success and achieve their goals in a balanced way. The new course includes 21 lectures and lots of great content.
Much of the content is derived from my work with business owners in our coaching practice and business leaders in our 12-month strategic mastermind program. The course resources include e-books, articles, exercises, templates and tools designed to help participants discover what they really want out of life, and how to get it.
NOW for the really exciting news …
If you’re one of the first 50 people to register, you can order my first course for only $10 (normally $37)!!! Just click the link to register: https://www.udemy.com/discover-your-formula-for-success and include the coupon code BLSLIVE. Please feel free to share this information with others who would benefit from the course content.
Thank you in advance for your support. I look forward to your future success and to helping you Discover YOUR Formula for Success.
Where does continuous improvement rank on your list of priorities? If it is not at or near the top, then it should be.
Continuous improvement is essential to growth in all of the critical ‘Five F’ areas of life – faith, family, finances, fitness and fun. However, for this article, let’s focus on continuous improvement within the context of the business community.
Start out by asking yourself this question, “What would your business look like if Jack Welch, or Warren Buffett, or Bill Gates were running it?” Continue reading…
In Marketing Secrets for the New Economy – Part 2 we will explore why globalization has become a key strategic imperative for sustainable business growth and survival in the new economy.
Yeah, yeah, I know what you’re thinking. There he goes again, beating that globalization drum. Doesn’t he understand that I own a small local business and have no plans to expand globally?
Yes, I get it … but that is today’s reality. We are talking about the future opportunities for growth in the new global economy. Your opinion may change after you have read Part 2 of the article and had time to consider the following chart in more detail.
Let us start the globalization discussion by acknowledging the fact that there is no such thing as a local business in today’s rapidly changing economy. Millions of “eyeballs” around the world can gain access to your business from your web site, social media, email lists and other sources, and vice versa. As such, our world has become interconnected, interdependent and open. Continue reading…
Marketing Secrets for the New Economy – Part 1 overviews the opportunities we have as entrepreneurs and business owners to dramatically increase revenues and profits in the ‘new economy’. Part 2 will address the importance of globalizing your business for sustainable long-term growth.
We have all heard many times over that most millionaires have a total of seven income sources. In the first part of the article, you will see examples of how you too can systematically create multiple income streams for a business around your greatest asset – YOU.
The image below reflects what these multiple income sources might include for a typical emerging business. I refer to this chart as the “Circle of Life” because it also provides an evolutionary path for scaling a growth business through the various life-cycle stages.
Now let’s explore each of these potential revenue streams in a little more detail, so you have a better idea of how applicable they may be for your particular situation. Continue reading…
Shut up and push. Oddly enough, these four words hold a great deal of significance for me and I hope they will help you overcome obstacles to your success as well in the future. Let me explain.
My wife, Laura, and I will be celebrating our 35th wedding anniversary this next month. As our special date approaches each year, a lot of cherished memories always come rushing to the surface. A couple of my fondest memories are the births of our children.
Laura was in labor for more than 33 hours with each of our children, Melanie and Daniel. You might say that she liked to “savor the labor”. However, I would never repeat that within earshot of my wife, for fear of being whacked upside the head. Melanie was the more difficult of the two deliveries. Continue reading…
No one said it would be easy. Even in the best of times, starting a new business can be risky business. However, despite a volatile economy and job market, more and more people have ventured out into the entrepreneurial world.
We have all seen reports that suggest 50% – 75% of new businesses fail within the first three years. Why do so many fail?
Limited resources – time, people, capital and expertise.
Lack of focus and planning.
No formal sales and marketing system.
These are a few of the primary reasons most new business starts fail to make it. So, what can you do differently to tilt the odds of success in your favor and build a profitable and sustainable new business?
There are no absolutes, but there are some fundamental things you should do as a new business owner to make it easier to achieve your goals: Continue reading…