Social networking platforms like Twitter, Facebook and LinkedIn have been a boon to both individuals and businesses that are seeking ways to strengthen their brand image and expand their market reach. However, the challenge for most is how to be heard above the noise.
When you consider that we’re bombarded by 3,500 to 4,000 messages per day from a variety of media sources, including social networking sites, how can we realistically hope to connect with the intended audience in meaningful ways so our message is heard?
In my opinion, there are three important ingredients to include if you want to develop a stronger online reputation and expand your target audience: Continue reading…