Run Through the Tape to Achieve Your Goals

We are fast approaching the time of the year where things really start to get exciting for most businesses. Whether you are making a mad dash to close out the 2010 calendar year strong, or starting your planning cycle for 2011, one thing all business owners should have in common – you better be running!

To stay ahead of the pack, you must have a solid game plan and execute to perfection. Much like the runner, your objective should always be to run through the tape (not to the tape) to achieve your goals and thus improve your odds of winning. Continue reading…

Sales & Marketing Plan Check-up Time

Now that the 2nd half of the year has begun, it is time for some routine maintenance.

Much the same as your car or home, you should also schedule periodic check-ups of your sales and marketing plans to ensure that you are receiving the optimal performance and results.

These check-ups should be done on a monthly, quarterly and annual basis as part of the business planning process. Regularly scheduled plan reviews will enable you to capitalize on emerging business and market trends, and make necessary course corrections to minimize potential shortfalls.

At a minimum, the areas that are listed below should be audited as an integral part of your business plan reviews to determine your company’s sales and marketing effectiveness. Continue reading…

Where Is Your Business Headed?

Depending on whose statistics you believe, 50-75% of all new businesses fail in the first 2 to 3 years. So, if your business is still in its infancy, and your results are lagging, then you should be concerned and prepared to take immediate action to turn things around.

If you look closely at root cause, there are three fundamental reasons for most of these new business failures: Continue reading…

Improve Results in a Recovery-Based Economy

The economic indicators during the past couple of weeks have given us eternal optimist’s a glimmer of hope that the recession has finally run its course, and the worst is now behind us.

Although we should continue to proceed with caution until all signs clearly point to the north, there are some things you can do and should be doing now to improve your business results in the recovery-based economy that is ahead of us. Continue reading…

Make Marketing Your Business a Top Priority

Where does improving the results from your advertising, sales and marketing rank on your company’s “bucket list”? If it is not one of your top priorities for 2021 and beyond, then you are putting the business at risk!

The first words I often hear from business owners these days are “I don’t have any money to invest in marketing the business right now”. And my standard response has become … “Well, should we start talking about an exit strategy then?” The bottom-line is this, if you are not investing in advertising, sales and marketing to grow your business, the business will not be successful.

If you are one of those business owners who is peering out the window hoping Jack will come sliding down the bean stalk with those magic beans to turn everything around for you, well guess what … it’s over. Just turn out the lights, lock the door and put the For Sale sign in the window. Because Jack is not coming!

Or, you could try another approach, and chart a new direction for the business that could lead to future success and profits. Continue reading…