“The stench of vaporware hung heavily in the air.”
This past year the Telco’s unceremoniously laid the Integrated Services Data Network (ISDN) to rest after more than 25 years of failed promises and lackluster performance. Will social media for business suffer a similar fate in the not too distant future?
The comments above will no doubt raise a few eyebrows from my friends in the social media community, but it is a question worth considering further. Continue reading…
Happy Holidays Everyone! Yes I know, it is hard to believe that the Christmas shopping season is rapidly coming to an end.
Whether you have been naughty or nice this year, you are eligible to receive a special gift during our 5 Days ‘til Christmas Countdown.
Check out the special promotional offers below for my course, “Discover YOUR Formula for Success,” during the five-day period that begins Friday, December 20th.
DAY 1 – December 20th. The first (10) participants who register for Discover YOUR Formula for Success on December 20th will receive the course for FREE ($37 Value). Limit of (1) FREE registration per person. COUPON CODE: BLSFREE
DAY 2 – December 21st. The first (10) participants who register for Discover YOUR Formula for Success on December 21st will receive the course for ONLY $10. Limit of (1) $10 registration per person. COUPON CODE: BLSLIVE
DAY 3 – December 22nd. The first (10) participants who register for Discover YOUR Formula for Success on December 22nd will receive a copy of my book, Globalization: America’s Leadership Challenge Ahead for FREE ($14.95 Value). Limit of (1) per person. COUPON CODE: BLSBOOK
DAY 4 – December 23rd. The first (10) participants who register for Discover YOUR Formula for Success on December 23rd will receive 3o-minutes of business coaching for FREE ($125.00 Value). Limit of (1) per person. COUPON CODE: BLSCOACH1
DAY 5 – December 24th. LAST DAY!!! The first five(5) participants who register for Discover YOUR Formula for Success on December 24th will receive 6o-minutes of business coaching for FREE ($250.00 Value). Limit of (1) per person. COUPON CODE: BLSLAST
Here’s how it works … identify your favorite one-day offer, then register for my online course via this link: https://www.udemy.com/discover-your-formula-for-success. You must register on the designated availability date, in order to be eligible to receive the special promotional offer of your choice.
Keep in mind these are limited availability, one-day only offers, so don’t delay! Be sure to include the appropriate Coupon Code when you register.
NOTE: These limited-time special offers cannot be combined with any other discount programs, promotions or offers available from Tres Coaching Services™, Udemy.com or its affiliates.
Have a Merry Christmas and Happy, Prosperous New Year!
What does a ‘no’ response really mean? The previous article addressed some of the common language, communication and media challenges we encounter when attempting to connect with the market. Now let’s shift gears and discuss what a no response really means and more importantly, what to do about it to improve response rates and sales results.
Regardless of the method of communication – i.e. direct mail, email, social media, text, etc. your goal should always be twofold. First, to grab the prospective buyer’s attention and second, to move them to an eventual sale.
In doing so, it helps to work the industry averages in your favor. For example, the typical open rates for email campaigns vary from 15% to 30%, and the response (click) rates from 2.5% to 3.5%, based on factors such as industry and company size. For direct mail, the response rates average between 1.5% and 4.5%. And improving on the industry averages should translate to better close rates, if you have a compelling value proposition and offer.
So, what are some of the steps you should take to improve response rates? Continue reading…
Sprechen sie (they speak) what? Do you find it more challenging these days to connect with people and engage in meaningful conversation? Or for that matter, to just get a response from the other party! It sometimes seems like we are speaking a foreign language, or that the communication link has been severed.
At no time in mankind’s history, since the Lord scattered the twelve tribes, has our language and basic communication been so complex and confusing. This can represent a big challenge for many businesses attempting to enter new markets either regionally or globally that are unfamiliar with the local customs, languages and preferences.
How can you communicate effectively and ensure your message is heard by the target audience when there are so many language and communication variables to consider? Continue reading…
In Marketing Secrets for the New Economy – Part 2 we will explore why globalization has become a key strategic imperative for sustainable business growth and survival in the new economy.
Yeah, yeah, I know what you’re thinking. There he goes again, beating that globalization drum. Doesn’t he understand that I own a small local business and have no plans to expand globally?
Yes, I get it … but that is today’s reality. We are talking about the future opportunities for growth in the new global economy. Your opinion may change after you have read Part 2 of the article and had time to consider the following chart in more detail.
Let us start the globalization discussion by acknowledging the fact that there is no such thing as a local business in today’s rapidly changing economy. Millions of “eyeballs” around the world can gain access to your business from your web site, social media, email lists and other sources, and vice versa. As such, our world has become interconnected, interdependent and open. Continue reading…
Marketing Secrets for the New Economy – Part 1 overviews the opportunities we have as entrepreneurs and business owners to dramatically increase revenues and profits in the ‘new economy’. Part 2 will address the importance of globalizing your business for sustainable long-term growth.
We have all heard many times over that most millionaires have a total of seven income sources. In the first part of the article, you will see examples of how you too can systematically create multiple income streams for a business around your greatest asset – YOU.
The image below reflects what these multiple income sources might include for a typical emerging business. I refer to this chart as the “Circle of Life” because it also provides an evolutionary path for scaling a growth business through the various life-cycle stages.
Now let’s explore each of these potential revenue streams in a little more detail, so you have a better idea of how applicable they may be for your particular situation. Continue reading…
No one said it would be easy. Even in the best of times, starting a new business can be risky business. However, despite a volatile economy and job market, more and more people have ventured out into the entrepreneurial world.
We have all seen reports that suggest 50% – 75% of new businesses fail within the first three years. Why do so many fail?
Limited resources – time, people, capital and expertise.
Lack of focus and planning.
No formal sales and marketing system.
These are a few of the primary reasons most new business starts fail to make it. So, what can you do differently to tilt the odds of success in your favor and build a profitable and sustainable new business?
There are no absolutes, but there are some fundamental things you should do as a new business owner to make it easier to achieve your goals: Continue reading…
When Irish Eyes Are Smiling, sure ’tis like a morn in spring.
In the lilt of Irish laughter, you can hear the angels sing.
When Irish hearts are happy, all the world seems bright and gay,
And When Irish Eyes Are Smiling, sure, they steal your heart away.
Is the chorus to “When Irish Eyes Are Smiling”, a song first published in 1912 at a time when songs paying tribute to a romanticized Ireland were numerous and popular both in Great Britain and the United States.
“There are only two kinds of people in the world, The Irish and those who wish they were.” Continue reading…
Social networking platforms like Twitter, Facebook and LinkedIn have been a boon to both individuals and businesses that are seeking ways to strengthen their brand image and expand their market reach. However, the challenge for most is how to be heard above the noise.
When you consider that we’re bombarded by 3,500 to 4,000 messages per day from a variety of media sources, including social networking sites, how can we realistically hope to connect with the intended audience in meaningful ways so our message is heard?
In my opinion, there are three important ingredients to include if you want to develop a stronger online reputation and expand your target audience: Continue reading…
Want to win a new Ferrari? Guess what, me too, but this blog article has absolutely nothing to do with winning a new Ferrari. It does, however, have everything to do with driving more business to your front door!
This article is about the “power of the pen” or more to the point, the power of a well written headline and/or subject line to attract the reader’s attention and help improve your business results. In order to capture the reader’s attention the headline and related sub-text needs to draw them to the copy, so a connection is made that will motivate prospective buyers to purchase your product or service offer.
One of the most effective ways to do this is through the use of what I commonly refer to as “magic” or trigger words and phrases that grab the prospective buyer’s attention. Continue reading…