Part 4 and the last of the new 4Ps of Marketing is Performance. Ultimately, performance is the most important of the New 4Ps of Marketing. Why? Because all marketing related activities are investments and as such, they need to be measured, tracked and compared to other investments to ensure that they yield the highest rate of return to the business.

So, how do you measure and track marketing performance to ensure that you are receiving the anticipated return on your marketing investments? Continue reading…