Matt Krautstrunk wrote an article on social media recently titled “Where Is The ROI In Social Media?”. In the article he makes a great point that tracking ROI depends on your goals, and this certainly can apply to almost anything in business. However, before you can establish clear-cut goals and track the ROI of social media, you first need to define it.
Social Media – what is it? It’s hard to talk about tracking the ROI of social media until you know what “it” is.
To help you define what social media is so it does not end up being “Golden Vaporware” where your business is concerned, start out with some limited trials and experimentation first, before launching any large-scale projects. From the initial trial results, you can make a determination on how to proceed and then develop specific goals and plans, before committing a lot of additional time, resources and budget.
Below are several questions to consider. The answers should help you define social media in the context of your business. Is “it” a (an) … Continue reading…
Three important elements that lead to success in a typical networking setting when positioning yourself, your business and your value proposition to other group members include:
Preparation and planning,
Tailoring the message to your audience, and
This article will address #2 “Tailoring the message to your audience”, and I will provide you with some ideas and an example that should help you raise your profile, obtain more quality referrals and effectively promote your business through networking. Continue reading…
“In school, you’re taught a lesson and then given a test. In life, you’re given a test that teaches you a lesson”- Tom Bodett quote.
So, what lessons have you learned in the first half of this year that will prepare you for success in the future?
It’s hard to believe that we are well into the final month of the first half of 2011 – but we’re here. And if the first half has not shaped up the way you would have liked it to, or you’re just looking for some ideas to improve your 2nd half business results, then it’s time for action.
There are three basic ways to grow any business – increase prices, sell more to existing customers and sell to new customers. Your primary goal as a business owner should be to get more customers to buy more from you, and more often. So, start with the basic building blocks and go from there to determine what actions to take to improve your 2nd half results. Continue reading…
Recently, I had the privilege to moderate a Focus Small Business Roundtable: Strategies to Achieve Business Success. The Focus Expert Roundtable members included Mirna Bard, Jill Konrath and John Spence who all offered their insights on a variety of relevant subjects that I have summarized into a single topic for the purposes of this 5+ minute video.
I sincerely hope that you find this video to be informative and useful in addressing some of the daily challenges you encounter in successfully growing your business or practice. If so, please feel free to share this information with others.
Do you let your guard down after the prospect has said ‘Yes’?
Far too often sales people, particularly those new to sales, have a tendency to relax after they have received a verbal ‘Yes’ from the prospect and assume that the sale is nearing completion. BIG MISTAKE!
What many sales people fail to recognize is that an impending sale is most vulnerable after the prospect has said OK, and that getting to ‘yes’ is where it starts. There is still a lot of work ahead to finalize the sale, and a few hurdles to overcome, before you break out the champagne.
Let’s talk about what’s headed your way, so you can address these challenges before they derail the sales celebration. Continue reading…
Networking is an integral part of growing a profitable business for solo entrepreneurs and small business owners alike, particularly in the early stages. However, most small business owners put far too little forethought and planning into determining what is required to build ‘intentional’ relationships that can deliver positive returns to their businesses.
Now what is meant by building intentional relationships?
As its definition depicts, intentional is something that is done by conscious design or purpose, something planned. Likewise in networking, building intentional relationships should by design have an intended purpose that produces positive results. How should you develop intentional relationships that can help you achieve your business goals? Continue reading…
In the final installment of the Globalization: The Leadership Challenge Ahead blog series we will focus on the action steps to help you improve your business performance, and prepare you for greater success in the rapidly changing global economy.
Whether your future plans call for global expansion or not, here are some of the things to consider to help you improve your competitive position in the ‘New World’ economy. Continue reading…
How rapidly is the global economy changing? A telecommunications CEO from Brazil predicted “The services that account for 80 percent of our revenue today will only be our second-largest source of revenue in five years.”
The world’s private and public sector leaders believe that rapidly escalating complexity is the biggest challenge confronting them. They are equally clear that their organizations are not equipped to cope effectively with this complexity in the global business environment.
Yet one set of CEO’s and organizations have consistently performed well. How do these “Stand Outs” mitigate complexity and even convert it into opportunity? Continue reading…
In the previous segment of the Globalization: The Leadership Challenge Ahead article series we addressed the ongoing debate of whether globalization is good or bad for the economy. Now, let’s turn our attention to the global business challenges.
Some 20+ years ago, I first addressed the topic of global business challenges as a part of my speech at a graduate school symposium at the University of Oklahoma. One of the charts in my presentation listed the major challenges of competing in a global marketplace; similar to what is shown below. Continue reading…
The debate of whether or not globalization is good or bad for the economy and for business has been raging for years now. It’s time to weigh in with your opinions and thoughts.
Is global trade good or bad for the economy? Is global trade good or bad for your business? The public opinions on this topic vary dramatically, which is why the conversation continues.
A recent poll published by the Allstate/National Journal Heartland Monitor http://bit.ly/gziJLY reflected the views held by 1,200 Americans of our nation’s standing in the global economy, and summarized the answers to the same questions above. The chart depicts how universally divided the responses are on the pros and cons of international trade. Continue reading…