Five years ago, Hennessy first launched its $70 million award-winning Wild Rabbit advertising campaign about the drive and determination needed to accomplish goals. The commercial featured Boxer, Manny Pacquiao. His Wild Rabbit was to “Fight the fights that really matter”.
More recently, Hennessy’s “Wild Rabbit” campaign has featured father and son, Auguste and Jacques Piccard. In 1931, physicist Auguste Piccard became the first man in history to reach the stratosphere (in a pressurized capsule and balloon). Nearly three decades later, in 1960, his son, Jacques, became the first person to reach the deepest part of the ocean. Truly extraordinary accomplishments.
“What’s your Wild Rabbit?”
In your drive to accomplish your goals and achieve success, what is it that you are reaching for? While it may not be to fight the fights that really matter, or to conquer the outer reaches of space or the depths of the oceans, we all have that one BIG THING we are chasing. What is yours? And more importantly, what is your plan to reach it? Continue reading…